A french success story

It’s in the Luxury industry in the USA, where Jeremy Dahan, CEO & Chairman of Globe Groupe, learned his trade, notably with LVMH in the late 90’s. At this time, Shopper Marketing was a hot topic everywhere in the States, but basically unknown in France. Convinced of the power and potential of this new shopper centric vision for brands, he launched Globe in France in 2002.

Now the market-leader and one of the fastest-growing agencies on the segment, Globe keeps on spreading the word about Shopper Marketing in France and in Europe by expanding its footprint to Germany in 2014 and Switzerland in 2018.

Numbers
Numbers Numbers
Autan - logo
Belvita - Logo
Danone - logo
Edelweiss - logo
Kleenex paper - logo
Poulain chocolatier français - Logo
120 active customers
commercial animation - Shopper marketing by Globe
Granola Extra Brownie - Shopping Center Animation by Globe Agency
street marketing animator for Granola - Globe Groupe
Celio Animator - Globe Groupe
street marketing animator for Milka - Globe Groupe
Commercial Animation - Globe Groupe
5,000 monthly payslips

AN INTEGRATED MODEL

“Feet on the Ground, Head in the Stars”

All you need for an effective shopper marketing campaign under one roof…that is what makes us actually so effective.

Strategy

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Schedule

••••••

Creation

••••••

Production

Globe Groupe - Shopper Marketing Agency

Strategic planning

Our teams anticipate and decode consumer trends, generate shopper insights, decipher evolving retailer ecosystems and competitive landscapes. and design effective shopper marketing plans.

By cross-referencing market analysis with the specifics of the brand to
determine the most relevant levers to be activated, and the associated marketing and sales action plan.
Our obsession: high added value programs for brands, shoppers. retailers

Touch point planning

WE CONNECT BRANDS AND SHOPPERS AT THE PERFECT TIME AND PLACE

Today, everyone is a shopper and shoppers are everywhere. We translate aspirational insights into actionable levers to connect the brand with
their shoppers in the moments and at the locations that matter most.

We own the largest shopper database that allow us to determine the best geographic, schedule of actions and the perfect reach.

Design & Creation

We design creative and abitious brand activation campaigns… while keeping it real.

An international team with advertising experience driven by a shared desire to bring outstanding shopper
experiences to life.

Art directors, copywriters, retail designers, 3D graphic artists, rough men …many talents working together to
connect brands and shoppers

The factory

Design office, sourcing and manufacturing.

Skilled craftsmen based in and around Paris (woodworkers, bodyshop technicians, assistants, sound/light/video technicians, upholsterers, installers, etc.) with ultra-modern equipment ensure 24/7 deployment and after-sales service for our systems.

Globe Group creates, designs and deploys your marketing devices
Globe groupe assures the logistics of marketing devices

People

Casting, Recruitment, Training and Payroll.

Globe manages a network of 27,000 brand ambassadors and 15,000 promoters, issuing some 60,000 payslips every year. Our back-office, a true hot-line, keeps us in contact with our teams in the field, providing upstream information, interacting during operations and ensuring feedback at the end of each campaign.

Logistics

SEVEN DAYS A WEEK, 24/7 Storage, kitting, dispatch, cold-chain logistics, booth installation and after-sales checks.

We can also provide you with a large fleet of customisable vehicles (tricycles, food trucks, Airstream caravans, XXL Smart cars, pick-ups, minivans, etc.). Six logistics hubs ensure nationwide coverage

Field Service Management

Set up of the technical Specs, location scouting, booking & set ups, liaison with city councils, retail partner contacts, shopping centres, security checkpoints, elaboration of prevention plans, roadbooks, etc. We are local, we are flexible, we are responsive.

Globe Group creates, designs and deploys your marketing devices

International

“THINK GLOBAL, ACT LOCAL”

Based out of hubs in France, Germany and Switzerland, we work with international clients throughout Europe. The multi-country organization leads to cost synergies while meeting local specificities, which is key to ensure the most relevant and effective activation.

 

PARIS  |  LYON  |  MARSEILLE  |  LILLE  |  TOULOUSE  |  NANTES  |  BREMEN
FRANKFURT  |  ZURICH  |  BASEL  |  GENEVA

OUR PARTNERS

“CONVERTING REACH INTO SALES”

We select the networks with the highest contact, experience and conversion potential for your brand. We streamline the process (location mapping, footfall count per location, accessibility, technical specs, storage areas and tracking), enhance the area and optimise the cost per contact. We make it easy.

We’re proud to work with the most powerful networks in France.

Our clients

The Team
“WORK HARD, PLAY HARD”