“POINT OF SALE : A NEW MEDIA”
Retailtainment has expanded supermarkets’ scope to include unmatched experiences that surprise and delight in-store guests. Coffee bar, wine tastings, Live cooking shows…just name it. A unique opportunity for strategic differentiation and word of mouth, which can boost brick and mortar traffic, sales and loyalty.
60% of French people 18-24 want stores in which they can do more than just buy
87% of consumers recommend a brand to their family and friends when they've had a good customer experience
82% of purchase decisions are made in the store.