“Globe is the exclusive Brand Activation Partner of the Mediagares network.”
Travel by train has increased by 40% in 15 years. Commuting is a daily reality. 14 million French people pass through train stations every day, over 3 million in Paris train stations alone. This makes it the most powerful network in France and the leading European flow. Train stations enable brands to reach millions of travellers and to communicate with them in living and shopping spaces.
KPI
14% of French people travel by train every day
Wait times vary from 20 to 45 minutes
Over 60% of people who enter a train station make a purchase